If you run a service-based business or sell digital/physical products, you’ve probably asked:
“How do I improve my Google ranking?”
You’re in the right place. Whether you run an e-commerce store, service-based business, freelance designer, or a digital course creator, improving your Google visibility is key to attracting more leads, sales, and long-term growth.
This guide will walk you through proven strategies on How Do I Improve My Google Ranking, tailored specifically to businesses like yours.
Why Google Ranking Matters for Your Business
When potential customers search for services or products you offer, showing up on the first page of Google dramatically increases your chances of getting your website clicked on. The higher you rank, the more trust, traffic, and conversions you earn, all without paying for ads.
Read through these 11 steps below, on how do i improve my Google Ranking in the next few months.
1. Identify Your Business Goals and SEO Targets
Before jumping into tactics, you need to clarify the following:
- Core offerings (products/services)
- Ideal customer
- Top competitors
- Primary keywords (e.g. “buy handmade candles online” or “plumbing services near me”)
Your answers will shape every SEO move you make.
2. Keyword Research for Services & Products
Start with intent-based keywords:
- Service businesses:
“emergency electrician in [city]”
“social media marketing for restaurants” - Product businesses:
“Buy eco-friendly yoga mat”
“Get started in candle making”
Use tools like:
- Google Keyword Planner
- Ubersuggest
- Ahrefs or SEMrush
Include a mix of short-tail (e.g. “Yoga Mat”) and long-tail keywords (e.g. “Buy eco-friendly yoga mat”).
3. Content That Converts (and Ranks)
High-quality, helpful content answers your audience’s questions and builds trust.
For service-based businesses, write:
- FAQs about your service
- Case studies and success stories
- Blog posts like “How much to install a PowerPoint?”
For product-based businesses, create:
- Product tutorials
- “How-to” blog content
- Comparison posts (e.g. “Beeswax vs. soy candles”)
E.g. this blog post I’m using the keyword – “how do I improve my Google ranking” so making sure it’s naturally in the content and using similar variations like “how to improve Google ranking” and “improve Google rankings” also within your content.
4. On-Page SEO for Product and Service Pages
Each page should include:
- A chosen Keyword with a good search volume and a slower search difficulty.
- A clear, keyword-rich title
- A compelling meta description
- Header tags (H1, H2, H3) with relevant keywords
- High-quality images with alt text
- Internal & external links to related pages
- Your keyword and similar keyword variations within the content.
- Your content should also be at least 600 plus words.
If you sell products, make sure each product page is optimised for search intent and user experience.
5. Technical SEO: Don’t Get Buried in Errors
Search engines need to crawl and understand your website. Make sure:
- Your website loads quickly
- You have a sitemap submitted to Google
- Mobile responsiveness is spot-on
- Your URLs are clean and keyword-friendly
- There are no broken links
- Your metadata is not too short or too long
Use Ubersuggest, Google Search Console and Screaming Frog to identify and fix any issues.
6. Local SEO (for Physical Locations or Local Services)
If you have a physical store or offer local services, local SEO is essential.
- Set up and optimise your Google Business Profile
- Use location-specific keywords
- Collect customer reviews
- Get listed in local directories (Yellow pages, Yelp, Bing Places, etc.)
Example:
“Massage therapy in downtown Goulburn” or “Buy candles in Canberra ACT”
7. How to Improve Google Ranking with Backlinks
Backlinks = Trust. They’re links from other reputable sites pointing to yours.
How to earn them:
- Guest post on niche blogs
- Collaborate with influencers
- Create share-worthy content (guides, infographics, videos)
- Adding your business website to business directories
Service providers: Share client success stories or industry tips.
Product sellers: Create gift guides or product roundups.
8. Product Page SEO Tips
- Use unique product descriptions (don’t copy-paste from manufacturers)
- Include customer reviews (they count as fresh content)
- Add structured data/schema to show star ratings, prices, and availability in search
9. Service Page SEO Tips
- List services clearly with benefits, not just features
- Add a strong call to action (CTA)
- Use testimonials and trust signals
- Answer common objections and questions right on the page
10. Using SEO Tools to Monitor Progress
Track your keyword rankings, traffic, and page performance using:
- Google Search Console
- Google Analytics
- Ubersuggest / Ahrefs / Moz / SEMrush
These tools help you see what’s working and what needs fixing.
11. Mistakes That Could Hurt Your Ranking
- Using irrelevant or misleading keywords
- Ignoring mobile performance
- Duplicate or thin content
- Not optimising product/service descriptions
- Overloading pages with ads or popups
12. Final Thoughts
So, how do you improve your Google ranking as a service or product-based business?
☑ Focus on high-quality, helpful content
☑ Target specific keywords with buyer intent
☑ Make your website fast, mobile-friendly, and crawlable
☑ Optimise every page with care
☑ Build authority through backlinks
☑ Track and adapt
Improving your Google ranking is a long-term marketing strategy, but it’s one that pays off in consistent, targeted traffic and higher conversion rates.
Don’t have time to work on your own SEO, talk to Jacinta and her team about our SEO Services or more how do I Improve My Google Ranking training.